Vita Lemon Tea TVC

Vita Lemon Tea has been around for ages. It's a key selling item of Vita and it was a very popular drinks when consumers had fewer choices in the past. It has become dated in the mind of the consumers somehow. Recently there has been a facelift on the packaging and I bet you would know the intention of this ad that follows the packaging change. Featuring MC Jin and 尹光 rapping together, it tries to give it an in image by contrasting with the old. The lyrics say about the unique taste and buzzword like VLT and slogan 澀得起, 就係我 too. It a composition of all elements thought to be needed to rejuvenate the image. Time will tell if this is a successful formula. My concern is that young people doesn't quite like to be told what is cool in the face.