HK Broadband TVC




Everybody can afford 100M broadband service as it's only HK$99 a month. Isn't this Hong Kong Broadband TVC a bit disappointing in terms of creativity ? The production value looks quite high though. There are different scenes and if the Lamborghini is not computer-retouched onto the scene, you will need to either move the car around to different places or build different sets. It's costly either way. The only merit of this ad is that the Lamborghini becomes the mnemonic device of the speedy broadband and it can be easily applied in different 2D media. Yet compared with the previous Ads of HK Broadband, I still prefer the creative idea driven ones of the past.


Comments

Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more