Nestle Excel TVC

Since the incidence of 三聚青胺, consumers have lost confidence in all milk products made in China. Parents are now buying Japanese brands of milk powders for their children. It's an interesting phenomenon that most consumers see Japan as the country of origin for high quality milk products, rather than anywhere else. In reality, there are many countries that produce high quality milk products, like Australia, New Zealand, Holland and so on. Why do consumers consider Japan as the top of mind choice ? I don't have an exact answer and maybe consumers feel that Japan is an Asian country and its milk formulae are more suitable for the Asians. This Nestle Excel TVC stresses on the Swiss origin. Will it be able to win over the perception ? I doubt it.