IKEA TVC




IKEA is airing a new campaign. The message is "IKEA is offering unbeatable prices to everyone". It reminds me of the latest Mannings TVC. In the Mannings TVC, it says "it provides personal caring services to everyone". The creative ideas are different but the messages are pretty similar. Can we call them idea twins ? Both companies belong to the Dairy Farm group. Are they having the same agency ?




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