Let me use textbook theories to
explain the intention behind this
consecutive ads. Print
advertising is an one-way non-personal
communications. It's not easy to grab people's attention and reader involvement is low in the communication with print ad. So we need to think of a good way to
involve and engage the readers better : give them an IQ test. Better still, if the IQ test is related to our product, we can do the selling at the same time.
Prefect thinking but the result like this is more like a self-talking piece. I consider myself educated and got some IQ.... I still can't understand the questions and
answers.
Let me use textbook theories to explain the intention behind this consecutive ads. Print advertising is an one-way non-personal communications. It's not easy to grab people's attention and reader involvement is low in the communication with print ad. So we need to think of a good way to involve and engage the readers better : give them an IQ test. Better still, if the IQ test is related to our product, we can do the selling at the same time. Prefect thinking but the result like this is more like a self-talking piece. I consider myself educated and got some IQ.... I still can't understand the questions and answers.
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