Durex Performa print ad

It's not easy to advertise product like condoms. You can't be too subtle if you want to ad to be effective. If you are too explicit, the ad can be bad taste. This ad of Durex, with before-and-after as the idea, manages to strike the balance by injecting a sense of humour with illustrations. Compare it with some of the Viagra ads, you can tell the difference between good and bad tastes.

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