one2free TVC



A follow-up from the previous post. Here is the TVC that supports the bundled price offer by one2free. The idea comes from equating the offer as a piece of unbelievable news, just like Friday has become a legalized public holiday. Such news come in on newspaper in the TVC. I just wonder whether it would be better if the idea is executed on the actual newspaper medium. If it has to be on TV, why not feature a faked TV reporting scene ? That could be more catchy.

Comments

Anonymous said…
forced and stupid for the idea also. i agree with u that the execution can be more intersesting. The concept "unbelievable" itself is ok, but the tone and manner, also the execution is wrong target audience. It can be the ex- New World Mobility (although it's the same now) or may be pccw, but not one2free.
9:49 pm
Louis Lau said…
Yup, agree to your point too. one2free used to be targeting the young. It's not quite an appeal to them.
12:18 am
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