ThinkNoLimit Marketing Coaching

Happy National Day and Mid-Autumn Festival Holiday. Have a good time ! Daily post resumes on Oct 5. Stay tuned.

Having two LCD screens, one at the front and another at the back, is not a hugh innovation. When you get on Facebook, you will see a lot of people post photos that are taken by themselves. There seems a consumer need for a DC with two screen for self-phototaking. Yet the question is whether it is a determining feature that drives purchase. Or is it just a nice-to-have ? Will you bet you A&P to shoot a TVC and advertise heavily ?

Black truffle breakfast. We all know it's just a gimmick and we wouldn't expect too much from a HK$20+ breakfast. The ad is quite a surprise though. Long time no see funny ads which play parody with competitors' advertising. 王祖藍 pretends 陳豪 with that pretentious voice and facial expression. It's really funny. Does 泳兒 actually say 麥當勞 ? I have played it for a few time and found out : no, she says "你未 Donald ?". LOL.

The message of this ad is simple : same coke taste with zero calorie made possible. The ad is fun to watch with the CG and MV feel. Yet somehow I have watched something similar in the past before. Can't remember if it was from Coke or other brand... does anyone know ?

It helps you sell better if you have the right brand name. EyeQPlus is quite a good name for communicating the product benefits : for the developments of the eyes and brains of the kids, plus more. Like shampoos, milk powders often come up with new formulae with new ingredients in order to lengthen the product life cycle and stay competitive. FOS, Taurine, Probiotics, just to name a few. Ingredient branding is also often used as a way to increase credibility, memorability and innovativeness in the eyes of the consumers. PhD, it's quite interesting to see Abbott to make up such a fancy name. Who doesn't want her kids to be smart like a PhD ? Yet I feel it's a bit overdone to be credible to the conssumers.

Call me old school again. It always gets on my nerves when I see ads that portray the users as idiots. Tempo is one brand with ads doing that all the time. I fell from my chair when I saw this launch ad of its boxed tissues. It's bad taste. The cable TV one below is milder but it seems copied from some overseas ads. One may argue they are ok so long as they are fun to watch and grab attention. I would say there are always better ways to be funny and attention grabbing and it doesn't have to portray users as idiots.

The need for hair loss prevention is always there. Up until the launch of 霸王, the arena used to be occupied by high price brands that cost several hundred dollars for a bottle of shampoo. 霸王 is probably the first brand which has opened up the lower price market for hair loss prevention shampoo in a big way with hefty advertising. When Rejoice launches its 漢方防掉髮, I can't help the feeling that it's a copycat of 霸王. The ad is a very typical Rejoice ad with a good looking female model swinging her beautiful hair. It says 既防掉髮又柔順. Isn't it the best shampoo among all the other series of Rejoice ?

It seems Nikon is also taking the route of targeting the young female market. This TVC looks quite similar to the previous Canon EOS 500D TVC but stressing more on the user-friendliness and different handy functions. With the two key brands promoting to the same segment, I'm sure the market for easy-to-use DSLRs will be growing quickly and soon it will become a trade up from 儍瓜機. If you are the competitor of Canon and Nikon, what will you do ? Will you get into the same battlefield ? Positioning is about being differentiated. Maybe there is a space for another brand to occupy professionalism and sophistication targeting male users.

I'll be on vacation from Sep 7-20 and daily post will resume on Sep 21. See you later~

The storyline of this ad is a bit strange, isn't it ? The objective is to tell us Kee Wah is 70 years old and its mooncake has been in the life of HK people for so long. Scene of HK in the past are quite interesting but the problem rests on the role of 曾志偉. "咁遲嘅? 七十年啊" Does the ad try to play on time travel ? Maybe the ad could have been better without 曾志偉.

I bet you must have seen this TVC of Rexona V8. When I saw the HK verison, I didn't quite know what it was trying to tell except the association between the name of the product, V8 and the sports car. Thanks to a friend who mentioned there is a longer version on YouTube. The original version is 60 seconds and a pretty big production. You are what you drive and Rexona V8 makes you stand out from the crowd. That's the original idea of the ad but it's lost in the HK cut-down version.

咪當人老餅, 今年送大班冰皮月餅! Here are the 3 versions I found on YouTube for you to enjoy. Admittedly, they are fun to watch. If the intended message is that it's trendy to give away 大班冰皮月餅, one thing is missing. That is, the reason why. I guess that should be the different innovative varieties of flavours.

It seems the quality of TVC on TVB are going down. Is it because there are fewer advertisers advertising on TVB ? And the advertising airtime has become more affordable ? This kind of ads could only be seen on ATV in the past. It's very creative to have 八兩金 as the spokesperson for a mould production company ! If there is no subtitle, you just won't get what he says. And who's this ad talking to ? It's not relevant to most of us ....